I’m committed to making the world better with connection, collaboration and story.
Turning stories into action is what I do best.
Building on my past work as a journalist, I now lead design research.
I’m obsessed with adding value to the team(s) I serve and people I’m fortunate to advocate for.
Managing Director, UX Research
Charles Schwab 2016 - Current
Started Ethnographic Research at Schwab
Lead the User Experience Design Research organization at Charles Schwab. Promoted to this newly created leadership position after less than a year as Senior Team Manager of UX Research.
The team helps Schwab collect precise user data using a variety of approaches from ethnographic research to large-scale A/B quantitative studies and make actionable recommendations.
Achievements include:
UX research helps drive Schwab's digital corporate strategy.
Grew the team from 3 to 35+ researchers in three years
Regular speaker at Fin Tech, UX, and leadership events.
Started a UX operations practice to help centralize processes
Brought key research tools to Schwab to build efficiency and scale, including an internal panel for continuous feedback.
Created ethics and privacy protocols
Most proud of building a culture of trust, inclusion and empowerment
Key metrics for 2020:
Jaw-dropping volume, 30,000+ hours of empathy
Research with more than 21,561 clients, prospects and advisors
497 research studies
Research recommendations helped inform 2 company acquisitions, 25+ product direction changes and 10+ innovation projects.
Team engagement scores in the top 1-2% for key metrics
Sabrina Kang Video Production
2007 – Current
On location in Nicaragua
I’ve travelled the world telling stories. I’m a successful consultant working directly with CEOs, NGO leadership and company executives on a variety of communications strategies: Clients include Group Health Cooperative (now Kaiser), World Vision and the University of Washington.
I use my influence and problem solving abilities to impact change.
In July 2015, after working directly with World Vision's largest donor, he pledged $7 million for education and clean water initiatives.
I am privileged to bring a voice to those less fortunate from around the world, telling stories from Tanzania to Nicaragua.
Etc.
I’m blessed with a full life.
Outside of work, I’m a mom to two teen boys. They challenge me to be a better person each and every day.
I’m drawn to mysteries and want to watch sci-fi with my husband, but just not that into it.
I’m active. I run and walk a lot, regularly weight train, but still have a tough time doing a pull up on my own.
I’m admittedly obsessed with the Seahawks and still sore about the Super Sonics leaving Seattle.